MULTIMEDIA
TERMS OF ENGAGEMENT: Changing the Ways We Change Organizations
Organizational change pioneer Richard H. Axelrod explains why the old mechanistic approaches to change no longer work and offers four essential new principles that lead to an engaged organization:
1. Widen the Circle of Involvement
2. Connect People to Each Other and Ideas
3. Create Communities for Action
4. Practice Democratic Principles.
Drawing on numerous examples from such companies as Hewlett-Packard, Mercy Healthcare, First Union Bank, and others, Axelrod explains how the four principles of the Engagement Paradigm enable leaders to create energy and commitment instead of apathy and resistance. He then reveals how this system-wide commitment in turn fosters the energetic, flexible, responsive organizations necessary to thrive in the 21st century. Recognizing the potential for misapplication, he also shows how engagement can disengage, and identifies potential pitfalls to avoid.
ENGAGEMENT IN 3 MINUTES
The Axelrod Group explains the basics of Employee Engagement, with help from Clockman, in three minutes.
YOU DON'T HAVE TO DO IT ALONE: How to Involve Others to Get Things Done
You Don't Have to Do It Alone takes a systematic approach to involvement. It lays out a simple, straightforward plan of action for finding the right people and keeping them energized, enthusiastic, and committed until the work is completed. The book is organized around a series of five questions corresponding to steps in the involvement process-in fact, these questions are the titles of the first five chapters. Each chapter begins with a short anecdote that introduces one of the questions and offers helpful tools and techniques for resolving it, as well as providing examples from corporations, government, and the nonprofit sector that make the book interesting, fun, memorable-and, above all, useful.
Listen to Dick Axelrod talk about his landmark book "Terms of Engagement."