Emily Axelrod contributed to the ongoing conversation over at Switch & Shift with this guest post.
“We need to cut 30 million dollars from operating expenses.” What is your reaction to this purpose statement? Do you want to join the effort or sit on the sidelines?
If your change process lacks purpose, you are lost. You won’t know where you are going and you may not even know how to get there. If your purpose lacks meaning, you end up disengaging the very people you need to engage.
A hospital steering team began to address this 30 million dollar cost reduction problem by clarifying their work’s purpose. While this may seem obvious, the conversations they had were not.
Tips for Creating a Compelling Purpose
The steering team discussed the following questions in order to create a compelling purpose:
1. What do you want to create as a result of working together?
2. What will be different because this group worked on this project?
3. In order to do what?
4. To what end?